Marketing Campaign: "#WinToday" Phase II

Phase II of the #WinToday campaign turned its focus from the players, to the diehard fans of Duval. Flaunting a sense of pride and spirit, this campaign allowed a sector of our day-one fans to express what game day means to them, their families and the city of Jacksonville. Project Details: Plan, direct & shoot fan imagery, design cross-platform creative suite which lived through various mediums: out of home billboards, digital and print platforms.